The impact of the creative sector grew 84% between 2010 and 2018 with a dramatic, unexplained increase between 2016 and 2018. In 2020, employment in creative industries was the lowest it has been since tracking this measure began in 2010.
An August 2020 report from the Metropolitan Policy Program at the Brookings Institute details creative industries as one of the hardest hit industries during the COVID-19 crisis with estimated losses of 32.8% of jobs and 11% in sales/economic impact in the San Antonio metropolitan area.
Increase the economic impact of the creative sector by 20% ($4,911,247,200 by 2030)
| Year | Value | Margin of Error |
|---|---|---|
| 2010 | $3,943,081,536 | |
| 2011 | $3,987,234,567 | |
| 2012 | $3,882,365,336 | |
| 2013 | $4,033,480,139 | |
| 2014 | $4,346,283,201 | |
| 2015 | -- | |
| 2016 | $3,977,359,239 | |
| 2017 | -- | |
| 2018 | $4,828,551,272 | |
| 2019 | $4,092,706,000 | |
| 2020 | $3,446,360,569 |
Economic Impact of the Creative Sector
Steve Nivin, PhD, SABÉR Research Institute at St. Mary's University
San Antonio MSA
